So, if there’s no winery in Avalon, why’s it called Avalon?

If you have ever stared at the fridge of a good wine shop, you may have found yourself wondering ‘how do I know which Rosé?’ We’ve learned what red varieties we like, which regions in Australia produce the best Chardonnays, how important provenance is, and even yeast variety, but Rosé remains a bit of a mystery.

Every country makes one. Every region in Australia makes one. And seemingly, you can use almost any grape variety.

It’s all so confusing.

Isn’t wine meant to be enjoyed.

Then the penny dropped. Surely, it’s not where it comes from, but where that glass of wine takes you to.

Tastes conjure times and places, memories; the two of you on a lazy summer’s evening; sharing some cheese with family in front of a fire; a long lunch with a dozen friends and more than a dozen oysters each.